There's a code in Microsoft's Windows 10 Anniversary Update slide at Build 2016

Microsoft announced the upcoming Windows 10 Anniversary Update during the Day 1 keynote at Build 2016 earlier this week. However, the slide that showed the update reveal also included a binary code in the Windows Icon that, when decoded, includes a special message for all users of Windows 10:
The code was first pointed out by Windows Insider head Gabriel Aul on Twitter:
Hey, did anyone notice something unusual about the slide@tmyerson used in his keynote?

When put through a binary decoder the message looks like what you see below:
What do you think of Microsoft's latest Easter Egg?